CONCEPT 1: EZ RUNNER (RNR)
CONCEPT 3: 990v7
The Design Story
The designers of the first 990 were tasked with creating the single best running shoe on the market. The MADE in USA 990v7 draws on that original design by introducing the same geometric design language and technology that appears on the modern New Balance running shoes. The upper also returns to a more simplistic layered design that fuses design elements from all of the previous models while still maintaining a fresh forward-thinking aesthetic. Designed to be worn all day in extreme comfort and luxury the 990v7 represents the pinnacle of the New Balance MADE in USA series.
The Design Story
The designers of the first 990 were tasked with creating the single best running shoe on the market. The MADE in USA 990v6 embraces this original mandate, with a series of performance-inspired updates. The upper dispenses with the standard midfoot saddle, allowing the suede and synthetic overlays to flow from heel to toe across the mesh underlay, for a speedy, streamlined look. While the evolved design marks one of the most dramatic changes from one generation model to the next that the 990 has ever seen, the greatest leap forward occurs on the inside. The addition of FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen. As part of the MADE in USA Seasonal Collection, the updated silhouette features a white mesh upper accented by suede and synthetic overlays, in black and grey.
CONCEPT 2: TRACKSTER IV
The Design Story
Inspired by New Balance first ever shoe, the Trackster 4 combines 70s styling with the modern 327 platforms, a similarly 70s-inspired shoe. Drawing direct graphic inspiration from the original Trackster the Trackster 4 uses a flared eyestay area with an overlayed leather quarter panel with a die-cut “N” graphic exposing the canvas vamp beneath it. This is then accented with pig suede overlays in the heel to provide a more premium experience while also paying homage to the Trackster 3 which featured a suede heel.